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Why Blog? How Blogging Helps Businesses

Business blogging may seem like a bizarre or unimportant part of running a small business, but successful companies will argue it’s one of the best things you could do for a business.
Erin Marsh blogging

But don’t take my word for it. Here is a breakdown of some of the benefits of business blogging from Forbes and Hubspot.

Forbes: “The Top 10 Benefits of Blogging on Your Site


Author and CEO Jason DeMers writes, “As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog."

  1. Increase search engine traffic and visibility.

  2. Humanizes your brand.

  3. Supports your social media initiative.

  4. Establishes authority in your industry.

  5. Builds brand loyalty and improves conversion rates.

    • “According to Hubspot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.” (ROI is return on investment.)

  6. Generate inbound links and increases SEO.

  7. Helps you rank for long-tail search queries.

  8. The more you blog, the more leads you generate.

  9. Facilitates valuable discussion.

  10. Allows you to achieve “freshness,” which Google likes and will help you rank higher in search queries.

Hubspot: “Why Blog? The Benefits of Blogging for Business and Marketing
  1. Drives new traffic to your website.

  2. Helps convert that traffic into leads.

  3. Establish authority in your field.

  4. Encourages long-term results.

    • People can read your blog up to YEARS after you publish it to become a “compounding post.”

  5. Secondary benefits of bloggings:

    • Test out big campaigns on the cheap.

    • Help understand persona better.

    • Great outlet for marketing events and products to a targeted audience.

For more information, check out additional articles by HuffPost, CBO, and Entrepreneur.

Erin Marsh Bloging
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