Why Blog? How Blogging Helps Businesses
Business blogging may seem like a bizarre or unimportant part of running a small business, but successful companies will argue it’s one of the best things you could do for a business.
But don’t take my word for it. Here is a breakdown of some of the benefits of business blogging from Forbes and Hubspot.
Forbes: “The Top 10 Benefits of Blogging on Your Site”
Author and CEO Jason DeMers writes, “As a business owner who has built a successful business in large part thanks to blogging and content publication, I’ve seen firsthand the difference it can make in terms of search visibility, leads, and sales. I’m a huge advocate of investing heavily in a content publication strategy, and that strategy begins with the company blog."
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Increase search engine traffic and visibility.
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Humanizes your brand.
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Supports your social media initiative.
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Establishes authority in your industry.
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Builds brand loyalty and improves conversion rates.
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“According to Hubspot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.” (ROI is return on investment.)
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Generate inbound links and increases SEO.
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Helps you rank for long-tail search queries.
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The more you blog, the more leads you generate.
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Facilitates valuable discussion.
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Allows you to achieve “freshness,” which Google likes and will help you rank higher in search queries.
Hubspot: “Why Blog? The Benefits of Blogging for Business and Marketing”
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Drives new traffic to your website.
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Helps convert that traffic into leads.
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Establish authority in your field.
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Encourages long-term results.
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People can read your blog up to YEARS after you publish it to become a “compounding post.”
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Secondary benefits of bloggings:
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Test out big campaigns on the cheap.
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Help understand persona better.
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Great outlet for marketing events and products to a targeted audience.
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For more information, check out additional articles by HuffPost, CBO, and Entrepreneur.
